Its hard to explain

This Social Media Marketing way of doing business seems to be no hard to explain, but hard to understand by the people I explaine it to.
The answer is simple...they are not connected. It's mostly high ranking professionals who simply continue to live in a world of traditional media.
Conclusion: I have to perfect my presentation skills and get evidence for the benefits, otherwise its like hitting a brick wall.
Life goes on, and I'm up to it.